THR: Virtual Screening Room & Q&A

Los Angeles, CA - February 6, 2023
Virtual Screening Room & Q&A

PROBLEM

The Hollywood Reporter wanted a way to securely and seamlessly host virtual screening room films and Q&A events in one centralized location for its VIP subscribers. Instead of leveraging multiple tools and sign-ons, The Hollywood Reporter wanted to simplify and streamline the experience for both subscribers and studio partners.


SOLVE

In partnership with The Hollywood Reporter, Vision Media built a branded virtual screening room experience that allowed THR to share both feature films, shows and cast/creative Q&As easily with VIP member audiences. The platform helps THR share content and marketing collateral with a wide set of user- focused features. The Hollywood Reporter was able to serve studio partner film content safely and easily to its audience of industry VIPs, press, and critics.

virtual screening room


We’re proud to welcome Pauline Avendano as VP of Marketing and Neha Modi as Digital Content Manager, two seasoned marketing leaders with deep roots in the entertainment industry.

Pauline joins us from the Television Academy, where she led lifecycle marketing and brand strategy for more than 30,000 Academy members and oversaw member-facing digital properties, Screening Room Program, and engagement and retention initiatives. Throughout her 20+ year career spanning entertainment, consumer brands, and high-growth organizations, she has built and scaled global marketing initiatives that drive measurable growth, strengthen brand equity, and deepen customer loyalty. At Vision Media, Pauline will lead B2B marketing strategy and brand positioning, advancing the company’s continued expansion across the awards and guild landscape.

Neha also comes from the Television Academy, where she led social and digital communications across the Emmy Awards and FYC programs. During her tenure, she helped drive triple-digit growth in social engagement and produced red carpet, backstage, and live-stream content for the industry’s most visible moments. With additional experience across Nintendo, Activision, and major entertainment brands, she brings a deep understanding of audience engagement and industry storytelling. She will drive Vision’s content strategy across digital and print, strengthening how we show up during awards season and beyond.

Both Pauline and Neha are based in Los Angeles and embedded in the awards community. Their experience inside the Academy and across major entertainment brands reinforces Vision Media’s long-term commitment to serving studios, guilds, and industry partners at the highest level.

We’re investing in the people and expertise that move the industry forward.

Welcome to the team.

About Vision Media

Vision Media empowers studios, production companies, and independent producers by securely and seamlessly promoting digital screeners. Our robust, scalable SaaS tool simplifies the complexities of content streaming, serving Hollywood’s top-tier studios, agencies, and guilds with unmatched efficiency and security.